Generate valid ProfilePage JSON-LD structured data for author bios, social profiles, and about pages. Help Google understand your profile with proper identity, social links, and engagement markup.
OneStepToRank monitors your structured data in production, alerts you when schema breaks, and tracks how your rich results change over time.
Get StartedProfile Page schema is structured data markup that tells search engines a web page is dedicated to describing a specific person or organization. Built on the Schema.org ProfilePage type, it wraps a mainEntity that contains the profile subject's name, description, image, social links (sameAs), and interaction statistics like follower counts. When Google reads this markup, it can display enhanced profile cards in search results and use the data to build its Knowledge Graph, connecting the entity across multiple platforms and publications.
Without ProfilePage schema, Google relies on heuristics to determine whether a page is a profile and who it represents. Explicit structured data eliminates this guesswork, ensuring that your about pages, author bios, and profile pages are properly understood and connected to the broader web of entities that Google tracks.
Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) evaluates content creators alongside content. ProfilePage schema directly supports this evaluation by providing structured identity data. The sameAs property links your profile to verified social accounts, helping Google confirm you are a real entity with presence across the web. The description field communicates expertise and background. Interaction statistics like follower counts provide a signal of authority and audience trust.
This is especially important for YMYL content (Your Money or Your Life) where Google scrutinizes author credentials carefully. A medical professional's about page with ProfilePage schema linking to their LinkedIn, hospital profile, and published research creates a strong identity signal. Similarly, a financial advisor's profile page with proper schema helps Google connect their content to their verified professional identity, boosting trust signals for their articles and advice.
On WordPress, add the generated JSON-LD to your author archive template (author.php) or about page template. If you use Yoast SEO, the plugin can auto-generate some Person schema, but ProfilePage gives you more control over social links and interaction statistics. For individual author bio pages, paste the script directly into the page template or use a custom code block in your page builder.
On any platform, the schema goes in the <head> section of the profile page. For dynamic sites, populate the JSON-LD fields from your user database: pull the name, bio, avatar URL, join date, follower count, and social links into the template variables. The sameAs array should include all official social profiles: LinkedIn, Twitter/X, Facebook, Instagram, GitHub, YouTube, and any Wikipedia or Wikidata entries.
After deploying the schema, validate your page with the Rich Results Test and check the Enhancements section in Google Search Console. Monitor your search rankings to track the impact of improved author identity signals on your content's performance.
ProfilePage schema markup is structured data that tells search engines a page is dedicated to a specific person or organization's profile. It uses the Schema.org ProfilePage type encoded in JSON-LD, wrapping a mainEntity with the profile subject's name, description, image, social links (sameAs), and interaction statistics. This helps Google display enhanced profile cards in search results and build connections in its Knowledge Graph.
ProfilePage schema directly supports Google's E-E-A-T evaluation by providing structured identity data. The sameAs property links your profile to verified social accounts across the web, helping Google confirm you are a real entity. The description communicates expertise and background. Interaction statistics like follower counts signal authority and audience trust. This is especially valuable for YMYL content where author credibility is scrutinized.
Use Person when the profile page represents an individual such as an author bio page, personal website about page, or social media profile for a real person. Use Organization when the profile represents a company, brand, nonprofit, or any non-individual entity. Consider what the page's URL and heading describe: if it says "About Jane Smith" use Person, if it says "About Acme Corp" use Organization.
Include all official social media profiles and authoritative pages that represent the same person or organization. Common sameAs URLs include LinkedIn, Twitter/X, Facebook, Instagram, GitHub, YouTube, Wikipedia, and Wikidata entries. Google uses these links to build its Knowledge Graph and verify entity identity. Only include profiles you own or officially manage -- do not link to third-party pages that are not your official presence.