Generate valid Organization JSON-LD structured data for your company. Help Google build an accurate Knowledge Panel with your logo, contact info, and social profiles.
OneStepToRank monitors your structured data in production, alerts you when schema breaks, and tracks how your rich results change over time.
Get StartedOrganization schema is a type of structured data defined by Schema.org that describes a company, institution, or entity. When you add Organization JSON-LD markup to your website, you give search engines a machine-readable summary of your brand, including your official name, logo, contact details, social media profiles, and corporate information. Google, Bing, and other engines use this data to build richer, more accurate search results for your brand.
Unlike LocalBusiness schema, which focuses on a physical location with hours and coordinates, Organization schema is designed for the company as a whole. It answers the question "who is this entity?" rather than "where is this business located?" This makes it the right choice for corporate homepages, About pages, and any brand that operates primarily online or across multiple locations.
Google's Knowledge Panel is the information card that appears on the right side of search results when someone searches your company name. It typically shows your logo, description, social profiles, headquarters address, founding date, and key facts. Organization schema is one of the strongest signals Google uses to populate this panel.
When your Organization schema includes a logo URL, Google can display your official logo instead of pulling a random image from your site. When it includes your social profiles via the sameAs property, Google links directly to your official social accounts. The contactPoint property can surface your customer service number in search results, making it easier for potential customers to reach you.
While Organization schema alone does not guarantee a Knowledge Panel will appear, it dramatically increases the likelihood and ensures the information displayed is accurate and controlled by you rather than scraped from third-party sources.
Choosing between Organization and LocalBusiness schema depends on the page and the nature of your business:
A common mistake is using Organization schema on every page. Instead, place it once on your homepage or About page. Google reads it once and associates the data with your entire domain. For page-specific content, use the appropriate schema type -- Article for blog posts, Product for e-commerce items, or LocalBusiness for location pages.
Adding Organization schema to your website takes minutes:
<script type="application/ld+json"> tag ready to paste.<head> section or before the closing </body> tag. On WordPress, use a plugin like Insert Headers and Footers. On Shopify, add it to theme.liquid.For local businesses, pair this with our Local Business Schema Generator on your location pages, and use our GBP Completeness Grader to ensure your Google Business Profile matches your schema data.
Organization schema markup is structured data in JSON-LD format that tells search engines about your company. It includes properties like your organization name, logo, contact information, social media profiles, address, and founding details. Google uses this data to populate Knowledge Panels and improve how your brand appears in search results.
Organization schema describes a company or entity as a whole -- its brand identity, corporate contact info, logo, and social profiles. LocalBusiness schema describes a physical location with operating hours, geo coordinates, and service areas. Use Organization on your corporate homepage or About page. Use LocalBusiness on individual store or office location pages. Many businesses benefit from using both.
Yes. Organization schema directly feeds the data Google uses to build Knowledge Panels. When you include your logo, description, social profiles, contact information, and founding details, Google can display this information in the branded Knowledge Panel that appears when someone searches your company name. While schema alone does not guarantee a Knowledge Panel, it significantly increases the likelihood and accuracy of one appearing.
No. Place Organization schema on your homepage or About page only. Adding it to every page creates redundancy without additional SEO benefit. Google reads your Organization schema once and associates it with your entire domain. For other pages, use more specific schema types like Article, Product, or LocalBusiness as appropriate for the page content.