See exactly what Google and Bing show for any search query from any location. Local pack, organic results, featured snippets, and People Also Ask.
You just checked one location. Your customers search from everywhere in your service area. OneStepToRank monitors rankings from 160+ points across 3 zones and actively optimizes engagement signals to improve your visibility everywhere.
Track All Zones →A local search simulation lets you see exactly what a potential customer would see when they search for a keyword from a specific city or neighborhood. Search engines like Google and Bing personalize local results heavily based on the searcher's physical location, the device they use, and their search history. A query for "plumber near me" in Brooklyn produces completely different results than the same query in Austin.
This tool removes the guesswork. Enter any search query, pick a location, choose your engine (Google or Bing), and select a device type. You will see the local pack (the map-based business listings), the organic results (traditional blue links), any featured snippets, and the People Also Ask questions that appear on the page. This gives you a complete picture of the SERP landscape for that query and location combination.
Google has confirmed that proximity is one of the three core local ranking factors, alongside relevance and prominence. This means two people standing a mile apart can see completely different sets of local results for the same search query. For local businesses, this has profound implications:
The local pack (also called the map pack or 3-pack) is the most valuable real estate on a local search results page. It appears above organic results and includes a map with three business listings showing the business name, star rating, review count, address, category, and phone number. Studies show the local pack captures over 44% of all clicks on local search pages.
Getting into the local pack requires a combination of a complete and accurate Google Business Profile, strong review signals (both quantity and recency), consistent NAP citations across the web, and real user engagement with your listing. Our tool shows you exactly who currently occupies those three spots for any query and location, so you know exactly what you are competing against.
To get the most out of the Local Search Tool, follow these practices:
Pair this tool with our Local Rank Checker for a grid-based rank analysis, the GBP Grader to audit your Google Business Profile, and the Schema Generator to add structured data that enhances your search snippets.
A local search simulation shows you exactly what Google or Bing displays when someone searches from a specific city or location. Because search engines personalize results based on geography, the same query can return completely different results in different cities. This tool lets you see the local pack, organic listings, featured snippets, and People Also Ask questions for any location without physically being there.
The local pack is the box of three business listings that appears at the top of Google search results for local queries. It captures over 44% of all clicks on local search pages. If your business is not in the local pack, you are missing nearly half of all potential traffic from that search.
Google and Bing use different ranking algorithms, different data sources for business information, and weight ranking factors differently. A business might rank #1 on Google but #5 on Bing for the same query. Checking both engines gives you a complete picture of your online visibility.
Mobile local results are more heavily influenced by the searcher's precise GPS location and display fewer organic results per screen, making local pack position even more critical. Desktop results use a broader IP-based location signal and show more results per page. Over 60% of local searches happen on mobile, so optimizing for mobile should be a priority.