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Why it worked: Medical aesthetics is a high-intent vertical - patients researching treatments are ready to book. The platform focused website clicks (38%) on driving listing engagement, paired with direction requests and phone call signals to build local intent relevance. The expansion zone (1-5 miles) saw the biggest jump - from 12% to 61% visibility - which is exactly where most new patients are searching from. The result: inbound calls nearly tripled, and this practice now dominates the Map Pack for their primary service keywords.

Why it worked: Families searching for senior care do extensive research before making a decision - this is a high-trust, high-stakes choice. The platform prioritized website clicks (42%) and phone calls (24%) to build research-and-contact intent signals that Google weighs heavily for advisory services. The expansion zone (1-5 miles) jumped from 9% to 58% visibility, capturing families searching from neighboring towns. Monthly consultations went from 2 to 11 - each one representing a potential long-term placement worth thousands.

Why it worked: Nobody requests directions to a roofer - they call. The platform recognized this and made phone calls the dominant signal (32%), paired with website clicks (28%) for homeowners doing research before calling. Review engagement was also elevated (13%) because trust is everything for a high-ticket service like roofing. The reach zone (5+ miles) saw the most dramatic improvement - from 4% to 38% - which matters enormously for service-area businesses that cover multiple towns. Monthly calls tripled, and each call represents a potential $3,000-8,000 job.